The function of marketing is often described by the four P’s. Which of the following sets is the four P’s?
A. Price, product, placement, and promotion
B. Pressure, position, product, and professional
C. Price, position, product, and promotion
D. Pacify, perks, placement, and promote
A. Price, product, placement, and promotion
B. Pressure, position, product, and professional
C. Price, position, product, and promotion
D. Pacify, perks, placement, and promote
Answer: A – The four P’s are: price, product, placement, and promotion.
Explanation: In marketing, the four P’s are: price, product, placement, and promotion. The “four P’s” concept to
describe marketing is commonly used in most textbooks and classes and was proposed by prominent marketer, E.
Jerome McCarthy, in 1960.
