In 2020, ACME Explosives reviewed its online advertising campaigns for 2018 and 2019 in an effort to see if the cost of the new copywriter was justified based on the total turnover of people hired from each campaign each year.
In 2018, the advert campaign generated 45 interviews and 12 new-hires of which 3 left in the same year leaving 65 employees in the department. In 2019, the advert campaign generated 75 applicants and 19 new-hires of which 8 left in the same year leaving 79 employees in the department.
Compare the results from the 2018 and 2019 online adverts and decide which approach had the lower turnover rate from the total new-hires produced from each effort.
a. 2018 with 4.62%
b. 2019 with 10%
c. 2019 with 42%
d. 2018 with 25%
Correct Answer is D 2018 with 25%
The keys to this question are in the fine print.
In 2020, ACME Explosives reviewed its online advertising campaigns for 2018 and 2019 in an effort to see if the cost of the new copywriter was justified based on the total turnover of people hired (or on payroll) from each campaign each year.
In 2018, the advert campaign generated 45 interviews and 12 new-hires of which 3 left in the same year leaving 65 employees in the department. In 2019, the advert campaign generated 75 applicants and 19 new- hires of which 8 left in the same year leaving 79 employees in the department.
Compare the results from the 2018 and 2019 online adverts and decide which approach had the lower turnover rate that year from the total new-hires produced from each effort.
(# of EE separations for the period ÷ Average # of EEs on payroll (from the hiring initiative) for the period) X 100 2018: 3/12 = .25 x 100 = 25%
2019: 8 /19 = .42 x 100 = 42%
