Competitive Advantage: Providing Continuous Learning and Development for Your Workforce

August 2, 2018
Category: e-Learning

Many employers and business owners view employee training as a waste of money whereas the truth is, it is an easy way to gain a competitive advantage within your industry. In fact, it is the most effective way of closing the skills gap within your organization.

In order for you company to become more competitive, you will need to employ employees who can multitask in a multi-dimensional manner. In this area, continuous learning is essential to gaining and maintaining a competitive. The competitive advantage you gain is highlighted through:

  1. Improved staff performance and retention

The performance and retention of your employees directly translates into the performance quality of your business. Training improves the performance in both quality and quantity.

  1. Improved customer relationship management

When you maintain favor within the eyes of your customers you will continue to gain some competitive advantage.  Training of your employees will help improve both customer satisfaction and customer service.

Below are key steps to help you gain competitive advantage through coining the best continuous learning and employee development:

  1. Identify skill requirements

Specificity is key. Before launching your training strategy, you need to ensure that you have identified the skill requirements and any skill gaps. This is to ensure that the necessary resources are allocated for your specific audience.


  1. Develop appropriate and adequate training

When you identify the specific skill requirements you want to train your employees on, then you can develop an appropriate and adequate training solution.


  1. Evaluate the success of the designed training

After implementation of the form of employee development decided upon, you can now gauge its effectiveness. You will consider factors like whether or not it engaged, motivated your employees and most importantly, if the training bore any yields.

The quality of employees is crucial to your success and the gaining of a competitive advantage. Therefore, providing employee development is something you should consider.




Works Cited

Becker, K. (n.d.). Competitive advantage of employee development. Retrieved from Company of Experts:

Casey, A. (2015, December 6). Gain Competitive Advantage Through Employee Development . Retrieved from e-Learning Industry:

Gastich, D. (n.d.). A Culture of Learning is a Competitive Advantage. Retrieved from Training Industry: